Wednesday, July 11, 2007

Life is good® at Fenway Raises $802,636 for Kids in Need

As we "warned" you last week ["Life is good® Takes Fun, Fundraising Fest to Fenway"], GoodBiz113 profilee Life is good® did, indeed, optimize every corner of Fenway Park on what was deemed to be the luckiest day of the century: July 7, 2007. While billions of folks across the globe watched Al Gore's Live Earth mega-concert, and thousands of people got married [including, of course, Eva and Tony You-Know-Who], LIG hosted a summer festival of good, old-fashioned fun and Americana for a diverse crowd of 15,000 that raised $802,636 to help kids in need.

It was a perfect summer day for colorful games, shows, activities, giveaways, contests, live music, scavenger hunts, bubble-blowing contests, dugout photos, the first annual Red Sox Super Fan competition, celebrity appearances, and even a surprise marriage proposal. Baseball, football, soccer, Wiffle, and beach balls were in the air all day long -- none more spectacular than the gigantic, inflatable baseball shared by thousands of hands around the stands to complete the World's Biggest Game of Catch.

The Grammy-nominated headliner Gin Blossoms and theatrical Neil Diamond tribute band Super Diamond rocked the main stage, capping off the steady stream of good vibes and great tunes started by family-friendly SteveSongs and American Idol sensation Ayla Brown.

Once again, the coveted title of World's Greatest Backyard Athlete was up for grabs -- this time, with a baseball twist. More than 100 fundraising athletes took to Fenway's field to compete in quirky athletic endeavors like Peanut Pitching, Wiffle Ball Home Run Derby, and the Green Monster Frisbee Toss. The fans cheered perennial runner-up Charlie Walsh as he grasped the crown that had narrowly eluded him for two years by clocking the fastest time in the dramatic and absurd pole-to-pole Warning Track Dash.

As with all Life is good festivals, the goal is to rally good people around a great cause. Together on 07/07/07, fundraising athletes, sponsors and volunteers went to bat for children facing unfair challenges and hit one out of the park -- LIG's biggest fundraiser ever, with a total of $802,636 raised for Project Joy and the Red Sox Foundation.

To glimpse photos of the event -- all of which were taken by Life is good's official photo team from the CDIA at Boston University -- visit:

Limited-Edition 2007 Optimist Tees Available Online
So, you couldn't make it to Fenway Park last Saturday, eh? Good news! The fundraiser T-shirts sold there -- replete with "Optimist 7" screened on the back -- are available in men's, women's and youth sizes, and ready for purchase online. Simply go to:

Remember: When you purchase a fundraiser tee, Life is good donates 100% of the profit to children's charities. Thanks for spreading good vibes and helping kids in need!

Sources: Life is good®, CDIA at Boston University [photo]

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