Monday, July 02, 2007

July 7: Life is good® Takes Fun, Fundraising Fest to Fenway

Those funmeisters at Life is good® are at it again -- this time, at Fenway Park, home of Boston's beloved Red Sox baseball team. Yep, this Saturday, July 7, 2007, the balls, discs [AKA Frisbees], peanuts, watermelon seeds and even a few T-shirts are going to fly.

New Foundation Serves Kids in Need
Since GoodBiz113 profiled Life is good® last December ["Life is good® Festivals Unite Communities, Help Kids Face Unfair Challenges"], the company has formed its Life is good® Kids Foundation, "to improve the physical, emotional and social well-being of children."

Via charitable community fundraising events held near LIG's Boston headquarters and at sites throughout the U.S., plus sales of special LIG products, the foundation supports innovative not-for-profit groups that "help strengthen joy and connection in children's lives." Special emphasis is placed on supporting underserved children and those recovering from the trauma of exposure to violence, poverty, and natural disasters.

Life is good® at Fenway: The Lineup
This Saturday, from 11 a.m to 6 p.m., Fenway Park's stands and concourses will be filled with activities, games, contests, shows and giveaways all day long for the entire family.

Among the day's activities:
* Dunk-a-Yank Tank
* World's Biggest Game of Catch
* Peanut Pitching
* Scavenger Hunts
* Dugout Photos
* Football Fling
* Magic Shows
* Bubble Gum Blowing Contests
* Face Painting
* Spin-to-Win
* Batting Cage
* Seed Spitting
* Soccer Kick
* Arts and Crafts
* Dog Bowling
* Baseball Speed Pitch
* Double Dutch
* Snaggle

Of course, lots of "ballpark food" will be on hand. Plus, family-friendly music will be performed by SteveSongs, American Idol sensation Ayla Brown, the Neil Diamond tribute band Super Diamond, and, finally, the Gin Blossoms.

Tickets for Life is good® at Fenway
Tickets are general admission: adults, $20; and kids [ages 3-12], $10. To order in advance [highly recommended!], go to:

All proceeds from Saturday's Life is good® at Fenway event benefit the Red Sox Foundation and Project Joy, two not-for-profits that "go to bat" for kids in need throughout Greater Boston.

2007 Watermelon Festival Tees
Can't get to Fenway Park, but still want to spread good vibes and help kids in need? Buy a Watermelon Festival fundraiser tee! When you do, the Life is good® Kids Foundation donates 100% of the profit to children's charities!

The shirts, adorned with a colorful and smile-inducing Watermelon Festival design, are available in men's, women's, boys', girls' and tots' sizes at Life is good®'s online store:

Get the American Express® Business Gold Rewards Card. 1st Year Fee-Free – a $125 Savings.


Rebecca said...

Just curious -- do you know why all the T-shirts from this event have a 7 on them? And why some say "Optimist?"


Kari Larson, Editor & Publisher said...

Indeed we do, Rebecca... First off, the folks at Life is good[R] are all inherently positive, upbeat, fun-loving and commmunity-spirited people. Secondly, this particular fundraising event was held on July 7, 2007 -- a triple-7 date that many consider to be the luckiest of this millennium.

Thanks for your query!