Monday, May 30, 2011

Looking Back, Looking Forward; GoodBiz113 Ramping Up to Showcase Increased Number of Win-Win Small-Business Partnerships, Democratic Policies

As Memorial Day weekend winds down and today's hot Minnesota breezes beckon summer, we're making time to reflect on GoodBiz113's just-shy-of-five-years history.

Looking Back...
In September 2006, we launched GoodBiz113 with three objectives in mind:

1] To provide well-deserved attention to otherwise-unsung small businesses that forge innovative and socially conscious partnerships with nonprofits and/or public agencies to benefit the greater good -- and, hopefully, inspire *other* businesses both large and small to take positive social action in their corners of the Universe;

2] To cast a light on Democrats who are committed to advancing policies that genuinely promote entrepreneurship, job creation and economic recovery -- e.g., Sen. John Kerry [D-Mass.], then-Senate candidate Amy Klobuchar [D-Minn.]; and

3] To present practices and tips to help small-business owners maximize their resources -- e.g., time, energy, people, money.

Since our September 2006 launch, GoodBiz113 has showcased several socially responsible small-business partnerships, policies and practices.

We've featured businesses from coast to coast, and each enterprise has benefited from the far-reaching PR and Internet exposure -- when their profile initially posted, and in assorted follow-ups; e.g., announcing new products, services, synergies, special events.

Among the win-win partnerships we've featured thus far on a pro bono basis:

* "Minnesota Artisans Mobilize Community to Create 9/11 Stained-Glass Memorial Window: Part 1"
* "Minnesota Artisans Mobilize Community to Create 9/11 Stained-Glass Memorial Window: Part 2"
* "Louisiana Artist Brings Post-Katrina [Blue Dog] Relief to New Orleans"
* "Recycline-Stonyfield Farm Partnership Milks Resources to Benefit the Environment, Consumers and Each Other" [NOTE: We scooped Inc. Magazine on this one!]
* "Alexis Bailly Vineyard Helps U of M Cultivate Wine Industry in Minnesota, 'Where the Grapes Can Suffer'"
* "Life is good® Festivals Unite Communities, Help Kids Face Unfair Challenges"
* "Cuisine Concepts at Heart of Taste of the NFL -- AKA 'Super Bowl Party...With a Purpose' -- to Tackle Hunger in America"
* "South Cone's Sustainable Furniture-Making Serves Growing Consumer Demand; Activism at Seat of New Global Council"
* "Kessler's Helps Feed Storybook Land's Win-Win-Win Growth in Aberdeen, S.D."
* "Verve Inc. Puts Sustainable Bite on All-Natural Chewing Gum and Educational Candy-Making Kits for Kids"
* "Fairview Southdale Hospital Library Invites Employees, Patients and Community to Meet Local Authors; Suspense Writer Brian Freeman Presents on Jan. 22"

We've also shed a positive light on what President Barack Obama, SBA Administrator Karen Mills, U.S. Senate Committee on Small Business and Entrepreneurship Chair Mary Landrieu [D-La.], U.S. Sen. Al Franken [D-Minn.] and other Democrats are doing to promote entrepreneurship and job creation; e.g., Startup America.

Occasionally, we've also mentioned what a too-small handful of exemplary Republicans -- e.g., Olympia Snowe [R-Maine] -- are doing to serve the best interests of small businesses. [Use the handy-dandy Google Search box, above, to research and track our posts.]

Looking Forward...
Now, as both the weather and, yes, the critical 2012 political season begin to heat up, we're preparing to ramp up our reporting about small-business synergies, as well as about the current and would-be Democratic elected officials who purport to be friendly to the diverse small-business community; e.g., artists, consultants, "solopreneurs," Main Street Mom-and-Pop retailers.

Heretofore, our parent company, YAWP! Media, has bootstrapped GoodBiz113's publishing endeavors entirely in-house. Now, we aim to fuel our enhanced reporting via crowd funding, defined by Wikipedia as "the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations."

We have other seasoned writers and social media experts at the ready to begin tackling our backlog of small-biz synergy profiles, as well as ongoing developments in the policy arena. These professionals deserve to do good work, and they deserve decent compensation to exercise their wealth of talents and insights.

Ramping Up GoodBiz113
We need $20,000 in order to make that happen for far-reaching, win-win good.

If you'd like to support socially responsible small-business partnerships, as well as the policies and practices that fuel entrepreneurial growth, make your pledge today at our Kapipal page -- -- by choosing one of the following categories...**

Small-Business Friend: If you pledge $25, you'll be kept apprised of GoodBiz113-related developments; e.g, new profiles.

Small-Business Ally: If you pledge $100, you get the above -- plus name recognition on GoodBiz113.

Small-Business Fan: If you pledge $500, you get all of the above -- plus, we'll post a live link from GoodBiz113 to your website AND we'll distribute an SEO'd press release announcing your support of GoodBiz113’s ramp-up.

PLEDGE $1,000
Small-Business Cheerleader: If you pledge $1,000, you get all of the above -- plus, we'll feature ONE small-biz partnership of your choice; e.g., your own, one of your current or would-be clients/customers. This original SEO-optimized profile will be in a reader-friendly Q&A format *and* include a live link to your website, as well as to the websites of the small business and its partner[s].

PLEDGE $2,000
Small-Business Champion: If you pledge $2,000, you get all of the above -- plus, through 2012, we'll place a 220x110 banner ad in the right column of GoodBiz113 for you to display your logo; you supply the HTML code. We'll also feature TWO small-biz synergies of your choice.

Sponsorship Packages & Offline Pledge Options Available, Too
Besides doing crowd funding via Kapipal, GoodBiz113 is also offering win-win sponsorship packages to individuals and organizations that would like to showcase *several* small-business partnerships on GoodBiz113 through 2012. [NOTE: This is another great opportunity for professionals, prime contractors, VCs and other small-biz stakeholders to provide value-added PR to their clients, vendors, suppliers, etc.]

For details about sponsorship packages and/or making pledges offline, e-mail GoodBiz113 [at]

Thanks, in advance, for supporting GoodBiz113's [near] tireless efforts to promote entrepreneurship, job creation, economic recovery, and the dedicated politicos working on behalf of our dynamic small-biz community -- truly the backbone of our economy.

**Businesses, take note: Come tax time, you should be able to deduct your pledge as an advertising expense. Ask your accountant.

SOURCES: U.S. Senate Committee on Small Business and Entrepreneurship, U.S. Small Business Administration, The White House, Wikipedia

Be Part of GoodBiz113's Ramp-Up Phase -- for Win-Win Good! Pledge Today:

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