Tuesday, September 02, 2008

Palo Alto Software Releases New Marketing Plan Pro Powered by Duct Tape Marketing®

As students head back to school, small-business owners are revving up their enterprises. Need help? Good news! GoodBiz113 ad partner Palo Alto Software, in partnership with small-business marketing guru John Jantsch [pictured] of Duct Tape Marketing, just announced the release of its new Marketing Plan Pro powered by Duct Tape Marketing®.

In this latest release of Marketing Plan Pro, Palo Alto Software has taken the award-winning Duct Tape Marketing methodology and embedded it into Marketing Plan Pro. The result: a product that will guide users through the process of creating a powerful marketing action plan that will help them understand how marketing and advertising can help grow their businesses.

Marketing Plan Pro powered by Duct Tape Marketing -- the best way to write a successful marketing plan -- is all-new for 2008. Small businesses often struggle with marketing strategies, and how to put an action plan in place that will actually grow their sales numbers. Marketing Plan Pro will give any business a clear plan to start working from, and get them started on creating a winning marketing strategy in just 30 minutes.

Your First Marketing Plan -- Within 30 Minutes!
Creating a marketing plan doesn't have to take months. In fact, Jantsch recommends starting with the simplest marketing plan outline, and then returning to add detail as implementation of your marketing plan progresses.

Marketing is a system, not an event, and Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape. The Duct Tape Marketing system shows customers how to develop and execute marketing plans that will give businesses life and longevity. Audio introductions narrated by Jantsch are also included for major topics.

This new version of Marketing Plan Pro will help you:
* Build your marketing vision to identify your business goals.
* Focus on action, not words.
* Find your customers.
* Identify your remarkable difference and help figure out how you stack up against your competition.
* Forecast sales and budget expenses.
* Publish your plan securely online.
* Present your plan in style.
* Track your progress.
* Get free books [including a copy of Jantsch's own bestseller, "Duct Tape Marketing"] and more!

“It’s been exciting watching my Duct Tape Marketing system go from blog to book to software,” said Jantsch, creator of Duct Tape Marketing. “Merging my system with Palo Alto Software’s Marketing Plan Pro software will make this methodology available to anyone wanting to see their business succeed. The 30-minute plan will allow anyone to get from plan to action immediately.”

“Working with John Jantsch to bring Marketing Plan Pro powered by Duct Tape Marketing to market has been a great experience for Palo Alto Software,” noted Sabrina Parsons, CEO of Palo Alto Software. “Our Marketing Plan Pro software still employs the core elements that have always made it a great value — including the step-by-step approach that guides users seamlessly through the process of creating a marketing plan that will be immediately available for use and get results.

“Palo Alto Software’s collaboration with John Jantsch and the Duct Tape Marketing system will be nothing short of remarkable for new and repeat customers, and we are very proud to bring this version to market.”

Learn From the Best in Class
Marketing Plan Pro and Duct Tape Marketing are both widely recognized as the best solutions in their class. Among their accolades:

“If you're going to market with a new product or service, Marketing Plan Pro will deliver all of the professional documents that you need to plan your launch.” -- Entrepreneur Magazine

“Marketing consultant and entrepreneur John Jantsch has earned a large following among small-business owners... He dispenses tips, strategies and tactics to help entrepreneurs expand their businesses.” -- BusinessWeek

Practically speaking, summer's over. Now, focus on growing your business!

Marketing Plan Pro powered by Duct Tape Marketing is available as an instant online download or on CD-ROM [download included] via Palo Alto Software. All Palo Alto Software products come with a no-risk, 60-day, no-questions-asked, money-back guarantee.

SOURCES: BusinessWeek, Entrepreneur, Palo Alto Software

In June 2008, Entrepreneur Magazine picked Palo Alto Software's Business Plan Pro as one of the top resources that can take your company to the next level of growth and profitability. Click this link to learn why...

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