April 30: Oprah Winfrey and Harpo Studios Mark First National 'No Phone Zone Day'

Today, Oprah Winfrey and Harpo Studios are taking a stand against distracted driving, launching a new public service announcement campaign, and joining forces with some of the country's pre-eminent transportation safety organizations to declare Friday, April 30, 2010, the first national "No Phone Zone Day."

A large-scale effort to honor victims of distracted driving, "No Phone Zone Day" will also educate and activate Americans to end the deadly driving habits that kill nearly 6,000 Americans a year, according to the National Highway Traffic Safety Administration. The announcement was initally made April 6 on The Oprah Winfrey Show.

"A call or text isn't worth taking a life," said Winfrey. "We must not allow more mothers and fathers, daughters and sons, sisters and brothers to die before we take action against distracted driving. Let's put a stop to it now, by joining together on April 30 for national 'No Phone Zone Day,' and by making our cars a 'No Phone Zone.'"

"I've made it my mission at the DOT to end distracted driving," said U.S. Secretary of Transportation Ray LaHood. "We know that if we can get people to put away cell phones and other electronic devices when they are behind the wheel, we can save thousands of lives and prevent hundreds of thousands of injuries every year. That's why I'm proud to support and participate in Oprah's 'No Phone Zone Day.'"

Today, The Oprah Winfrey Show will present a special live episode devoted to ending distracted driving. In conjunction with the episode, Harpo Studios is mobilizing communities to take action at "No Phone Zone Day" viewing rallies to be held in Atlanta, Boston, Detroit, Los Angeles and Washington, D.C.

Oprah show partner stations -- WSB-TV Channel 2 in Atlanta, WCVB-TV Channel 5 in Boston, WXYZ Channel 7 in Detroit, KABC ABC7 in Los Angeles, and WJLA ABC7 in Washington, D.C. -- will support the rallies in their respective markets. The planned rallies will bring together victims' families, elected officials, advocacy organizations, parents, youth, and law enforcement to discuss best practices and steps to limit distracted driving in their own communities. In addition, a new "No Phone Zone" public service announcement campaign will be showcased on today's Oprah show.

A working coalition of transportation safety organizations will come together as part of "No Phone Zone Day" activities and viewing rallies across the country -- including LaHood and the U.S. Department of Transportation; the National Highway Traffic Safety Administration [NHTSA]; the Governors Highway Safety Association [GHSA]; the National Organizations for Youth Safety [NOYS]; FocusDriven; SADD [Students Against Destructive Decisions]; RADD, the Entertainment Industry's Voice for Road Safety; and more.

In addition, "No Phone Zone" corporate partners Sprint, General Motors/Chevrolet and Liberty Mutual will lend their support -- both for national "No Phone Zone Day" and in the coming months to spread the "No Phone Zone" message.

As a national call to action, all viewers and town hall participants will be asked to take the "No Phone Zone" pledge. By pledging, drivers agree to make their car a "No Phone Zone" and refrain from using their phone while driving, eliminating distractions from incoming calls, texts or e-mails.

To date, more than 160,000 people have signed Oprah's "No Phone Zone" pledge at Oprah.com. Many celebrities have already joined the cause, including Oscar® winners Sandra Bullock, Jeff Bridges and Mo'Nique; comedian Jerry Seinfeld; actress and icon Raquel Welch; Olympic superstar Shaun White; country music's Lady Antebellum; entertainer and entrepreneur Tyler Perry; the cast of TV's Glee; plus many more.

A 2008 NHTSA study indicated that, at any given moment during the daylight hours, more than 800,000 vehicles are being driven by someone using a hand-held cell phone. According to a 2005 study for the Insurance Institute for Highway Safety [IIHS], drivers are four times less likely to get into accidents serious enough to cause injury when they turn off their cell phones while behind the wheel.

For more information on "No Phone Zone Day," and to take the No Phone Zone pledge, please visit www.oprah.com/nophonezone.

For additional information on distracted driving, visit http://www.distraction.gov/.

About Harpo Studios
Harpo Studios is the home of Harpo Productions Inc., the most successful production company in daytime talk, producing the No. 1, award-winning The Oprah Winfrey Show and syndication's latest success, The Dr. Oz Show, as well as having developed Dr. Phil and Rachael Ray.

Harpo Productions creates and develops original TV programming for primetime, syndication and cable television, and operates Oprah.com, a premier lifestyle website. ZoCo Productions LLC, an affiliate of Harpo Productions Inc., and Sony Pictures Television co-produce The Dr. Oz Show.

Harpo Print LLC and Hearst Magazines publish the monthly O, The Oprah Magazine publication.

Harpo Films produces feature films and, through an exclusive deal with HBO, scripted television programming.

Harpo Radio Inc. produces Oprah Radio [XM channel 156, SIRIUS channel 195, as part of its "Best of XM" package] on SIRIUS XM Radio.

A joint venture between Oprah Winfrey and Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform company, will debut in January 2011 in approximately 80 million homes, on what is currently the Discovery Health Channel.

GoodBiz113's Take
Hooray for Oprah, to devote such significant broadcast time and creative resources in order to help get drivers to simply hang up their phones and focus on their task at hand: driving!

Has your company or organization signed Oprah's No Phone Zone pledge? If not, please do so now: http://bit.ly/BizNoPhoneZonePledge.

And then, of course, see that all of your personnel -- e.g., interns, sales reps, delivery persons, independent contractors, executives -- practice prudent, common-sense driving habits for the greater good.

Stay safe out there!

SOURCES: Harpo Studios, IIHS, NHTSA
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Fargo-Based Security Bank & Trust Gives $1,000 or $500 Holiday Checks to Employees, Says 'Pay It Forward'

In previous years, Fargo, N.D.-based Security Bank & Trust has taken five percent of its company earnings, then divided it up at holiday time among employees. This year, employees are receiving those year-end bonuses -- plus $1,000 checks for full-time staffers, and $500 each for part-time employees. There's just one caveat: Use the gifts for people in need.

State Bank & Trust COO Michael Solberg said the payments are part of the bank's $502,000 "Pay It Forward" initiative. "Over the past years, we have been so blessed at State Bank & Trust," he said. "We wanted to put this money in the hands of our employees, who know where the needs are in their communities. Giving back is one of our core values, and we hope this project will have huge impact in our communities in 2008."

The privately owned bank employs 500-plus people at 13 locations in North Dakota and northwestern Minnesota. Employees were told not to use the money for themselves, their families, or families of other bank employees. They could choose an individual cause, pool their money for a larger project, or collaborate with donors outside the bank.

Each employee also received a digital video camera, and was asked to document their project and its impact by June 30, 2008. Employees can then keep their cameras or give them to someone else as a gift.

This year's surprise announcement was made over the weekend, at the bank's annual holiday party -- with special guest Caroline Hodge, a dead-ringer Oprah Winfrey impersonator [see above]. Replete with a stage designed to appear exactly like Winfrey's set, "Oprah" interviewed Solberg about the innovative give-back initiative prior to the bank's distribution of employees' bonus and gift checks.

This morning, Harry Smith, co-host of CBS' "The Early Show," interviewed Solberg and Jill Staffner, the State Bank & Trust employee who coordinated the holiday event. Click here to see CBS News' "Bank Spreads Holiday Cheer" video clip, which includes Smith's interview with Solberg and Staffner, plus footage from last Saturday's holiday party.

GoodBiz113's take: Once again, a highly ingenious and generous initiative sprouts from the small-business sector. Just imagine the impact that such an endeavor could make if, say, a leading money center bank like Wells Fargo and/or an electronics behemoth such as Best Buy did the same thing in all the communities in which they do business. Certainly the latter -- who, by the way, just announced a 52 percent rise in third-quarter profit -- at least has a few extra camcorders to deploy for a larger-scale project of this sort...

SOURCES: CBS News, State Bank & Trust [photo]
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Kerry Praises Historically Black Colleges and Universities

Today, Sen. John Kerry [D-Mass.], chairman of the Committee on Small Business and Entrepreneurship, made the following statement in honor of 2007 National Historically Black Colleges and Universities Week:

“From barrier-breaking pioneers like Martin Luther King, Jr., and Justice Thurgood Marshall, to media moguls like Oprah Winfrey,” said Kerry, “Historically Black Colleges and Universities have produced some of our nation’s brightest minds and most courageous leaders.

“As we celebrate the milestones and accomplishments of HBCUs this week, we hope it also inspires the next generation to make their mark. We can do more to invest in their dreams and encourage their business aspirations by passing legislation which will foster entrepreneurship for minority students and give them the tools to build their own piece of the American dream.”

Kerry authored the Entrepreneurial Development Act [S. 1671], which includes the creation of a Minority Entrepreneurship and Innovation Pilot Program [S. 2586], designed to expand minority business ownership in highly skilled fields like engineering and computer science by creating an entrepreneurial curriculum at Historically Black Colleges and Universities [HBCUs], Hispanic Serving Institutions [HSI], and Tribal Colleges.

The legislation also creates the Minority Access to Information Distance Learning Pilot Program, which increases small businesses' ability to compete with larger firms for federal contracts, and establishes an Office of Minority Small Business Development at the Small Business Administration [SBA] to give minority entrepreneurs an advocate in the agency. Kerry's committee passed the bill in June.

Kerry has also sponsored the Max Cleland Minority Serving Institution Digital and Wireless Technology Opportunity Act [S. 1650] to invest in technology and education for students at HBCUs and other minority serving institutions. The Commerce committee passed the bill in June.

Sources: Library of Congress, U.S. Senate Committee on Small Business and Entrepreneurship
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